Black Dog Vapes, The Origin Of The Name.
When we first got the idea to start a vape shop a lot of things were up in the air. Did we want a lounge or small boutique storefront? Were we going to cater to the experienced, or those new to vaping? We weren’t sure, but one thing we were sure of was that we didn’t want to get lost in the shuffle of all the other vape shops. We wanted a name that stood out, a name that meant something to us.
The Black Dog is a reoccurring motif throughout history, from European folklore of hellish hounds, to more modern tales and urban legends of spectral omens. The term “black dog” has even been used as a euphemism for depression. Often feared and frequently misunderstood, real black dogs became a sort of archetypal object of fear and awe that endures even still today. (Statistically, black dogs, especially larger ones, tend to be relinquished to animal shelters more, and are harder to find homes for than their light colored counter parts.)
So, aside from it just sounding cool, we chose the name “Black Dog Vapes” because we felt that vaping, much like the black dog, was also misunderstood and in jeopardy of being stigmatized out of fear, ignorance, and negative associations. Our goal as a company is to not only provide our customers with a positive experience, but to also promote vaping itself in a positive way by helping to clear up misconceptions and provide accurate information.
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